The filming process is nothing new to the start-up industry. However nothing is more intrinsically motivating than working hand-in-hand with a start-up to produce a fantastic promo/KickStarter video. Take a quick look into the day of filming with Earth Tone media and The Pet Pita.
We started on wednesday filming the opening and closing interviews for the video. The weather was less than favorable, which didn't leave us with the greatest lighting conditions. However the boys battled through and were able to create a great feel for the film.
Molly Hebert brought her 15 week old puppy Obi-Wan Kanobi to help out in the filming of the product. Obi and Molly did great work and were very cooperative. We give a huge thanks to them for their generosity. The filming then commenced to show the uses of The Pet Pita.
Earth Tone pulled out the chopper to film the closing shot to the video next. Titania was jealous because she wasn't in a Pet Pita, but Obi held his own on film! We need to give a big thanks to Cyrus Schenck and his family, for generously allowing us to shoot at his house, and for their direction in the video.
We all then headed down the driveway to film an older fella. He didn't have any idea we were coming but was a great sport. He acted with poise and held his own on film.
We shot through everything with this old timer really quickly. Cyrus modeled hand in hand with our buddy and the shots came out looking proper. We soon were back on the road to look over the footage.
Then the boys at Earth Tone whipped up a rough edit of the footage to show all of you and here it is. It may be the cutest little video ever!